A corporate strategy on three pillars

Emmi has set itself an objective of long-term success as an independent company in open markets. The company intends to achieve this by means of a strategy based on three pillars, namely defending its leading market position in Switzerland, targeted international growth and rigorous, sustainable cost management.

Using this strategy, Emmi plans to generate a net profit margin of 2.5 % to 3.5 % with an equity capital structure of at least 40 %. Over the medium term, the Group aims to generate sales of CHF 4 billion through organic growth and acquisitions in key international markets.

Competitive domestic market

The Swiss food market is highly competitive. Switzerland became more attractive for foreign suppliers in 2011 due to the strength of the Swiss franc. Emmi therefore not only has to hold its ground against domestic, but also against foreign competition, particularly in the area of cheese.

Emmi's advantages in this competitive environment include not only its full range of high-quality dairy products, but also its comprehensive range of logistics services. A wide selection of customers from the retail, catering and wholesale trades, as well as other renowned food manufacturers, count on the expertise of Emmi to manufacture own-brand products, for product range consultation, or to provide logistics services on their behalf. In a competitive environment, it gives Emmi a good basis for maintaining its market share in the future.

Focus on key markets

Outside of Switzerland, Germany, Italy, Austria, the UK, the Benelux countries and the US are Emmi's key markets. The company is seeking to expand its international business in these countries in the coming years. Emmi's local subsidiaries ensure the required market proximity. In addition to its key markets, Emmi also selectively leverages opportunities in other markets and works closely with strategic partners.

Cost efficiency in production and administration

Efficiency is a key factor for Emmi when competing with Europe's largest food manufacturers. The company is investing in efficient structures that conform to European standards through measures to increase productivity and rigorous cost management.