A host of new varieties for autumn



Media release



New products







A host of new varieties for autumn






Lucerne, 18 September 2015Emmi presents a host of new refrigerated products to mark the start of the new season: new flavours of standard products, vitamin-rich seasonal varieties, and established products in new packaging.




As the temperatures outside drop into single figures, exotic fruits and warming spices become more appealing. Citrus fruits are also popular, because the extra kick of vitamin C is good for the immune system. Right on time for the new season, Emmi is adding new flavours to its Aktifit, Pure Swiss Yogurt, Energy Milk and YoQua range. We are also launching a new design for our Knusper Mix products.



The new standard varieties


Emmi YoQua: Following the successful launch of this protein-rich yogurt, a new flavour is being added to the standard range. Exotic – a popular combination of mango and passion fruit.


Emmi Pure Swiss Yogurt: Emmi is adding to its successful range of yogurts with the new Blueberry variety. Blueberries are one of the top five fruit varieties in Switzerland and are very popular with consumers. Of course, this new variety of Emmi Pure Swiss Yogurt has a particularly high fruit content (10%). The berries used in this yogurt are wild-grown in central and northern Europe. Unlike the cultivated blueberries that are more commonly used, these are more aromatic and more intense in colour. This means no artificial flavourings are needed - or any other additives, of course.



The new seasonal varieties


Aktifit: The combination of orange and banana doesn't just taste fruity – it is also especially healthy. In addition to Aktifit’s usual vitamins B6, B12 and D and folic acid, the Winter Edition also includes vitamin C to strengthen the immune system for the wet and cold days ahead.

Emmi Energy Milk: The Winter Limited Edition “Daredevil” is the first spicy drink that Emmi has launched on the market. The exciting combination of mango and fiery chilli is a challenge for the taste buds. Blended with the usual power mix of proteins and grape sugar, “Daredevil” gives a vigorous burst of essential energy and heat for the cold season.


Emmi Pure Swiss Yogurt: The Damson seasonal variety is an old favourite returning to the Pure Swiss Yogurt range. Emmi is once again sourcing its damsons – a subspecies of the plum – from selected suppliers in south-eastern Europe. Thanks to the perfect weather conditions in this region, the fruits are particularly ripe with a more intense taste and less tartness. The second Pure Swiss Yogurt seasonal variety is Orange-Guava, stretching out the golden autumn a little further with a splash of summer from Brazil (oranges) and South Africa (pink guava). These two winter flavours, which will replace the summer flavours of Strawberry-Rhubarb and Banana-Kiwi, will be available until March 2016.



New design


At the start of the 1980s Emmi launched its Knusper Mix product: the yogurt with the extra crunch on the side that stays really crispy thanks to its separate compartment. To celebrate their long-standing presence on the market, the Classic and Truffles varieties are being given a fresh new design.





Pack shots of all varieties: http://mediabox.emmi.ch:80/21d33ec0.go



Product information (per 100 ml)


Emmi YoQua Exotic:

Main ingredients: yogurt, sugar, 5 % mango, 5 % passion fruit

Nutritional information: 8 g protein, 2 g fat, 15 g carbohydrates, 470 kJ (112 kcal)


Emmi Pure Swiss Yogurt Blueberry:

Main ingredients: yogurt, 10 % blueberries, sugar

Nutritional information: 4 g protein, 3 g fat, 13 g carbohydrates, 410 kJ (98 kcal)


Emmi Pure Swiss Yogurt Damson:

Main ingredients: yogurt, 13 % damsons, sugar

Nutritional information: 4 g protein, 2.5 g fat, 13 g carbohydrates, 380 kJ (91 kcal)


Emmi Pure Swiss Yoghurt Orange-Guava

Main ingredients: yogurt, 15 % fruit (8 % orange, 7 % guava), sugar

Nutritional information: 4 g protein, 3 g fat, 13 g carbohydrates, 410 kJ (98 kcal)


Emmi Aktifit Orange-Banana

Main ingredients: yogurt, sugar, orange juice from concentrate, banana purée

Nutritional information: 2.5 g protein, 1.5 g fat, 15 g carbohydrates, 350 kJ (83 kcal)


Emmi “Daredevil” Energy Milk

Main ingredients: milk, 5 % mango, sugar, chilli extract

Nutritional information: 3 g protein, 1.5 g fat, 12 g carbohydrates, 310 kJ (74 kcal)