Emmi ski sponsoring
Swapping powdery snow for powdered milk
Lucerne, 23 October 2014 – Emmi’s Emmen site recently welcomed two very special temporary apprentices: Nils Mani and Reto Schmidiger, Alpine ski aces and Emmi ambassadors, used a break in their training schedule to spend a day lending their main sponsor a helping hand. Soon, though, they will be focusing all their energy on skiing again: the Alpine Ski World Cup season will kick off in Sölden, Austria, on 25 and 26 October. Reto Schmidiger and Nils Mani should be back in action by November.
Emmi has now been supporting Alpine ski racing for five seasons. In addition to its role as an official partner of the FIS Alpine Ski World Cup and the Swiss Ski Association Swiss-Ski, the company is also providing direct support to selected up-and-coming top athletes for the second consecutive season. Two such new talents are Nils Mani (downhill) and Reto Schmidiger (slalom), who both made it onto the “A” team this season and paid Emmi a visit before the season got underway.
Watch this video: www.photopress.ch/image/Aktuell/Oktober+14/Emmi
Doing rather than observing
The 2013/14 season was the first in which Emmi directly sponsored individual athletes again. Emmi has a very personal relationship with the five emerging talents it sponsors, so we know each other well.
Of course, the new additions to the “A” team Reto Schmidiger and Nils Mani are also familiar with Emmi’s best-known products. The latter even cites cheese fondue as his favourite dish. But what goes on behind the scenes at a modern milk processor was new to both of them.
So for one day, Nils Mani and Reto Schmidiger mucked in at Emmi’s second biggest site in Emmen near Lucerne. They began the day with a morning tasting session, before helping out in production: filling Benecol bottles, carrying bags of milk powder, piling yogurt boilers onto pallets, wrapping them in foil and moving them. “By the evening, you can certainly feel that you’ve worked hard all day,” admits Nils Mani.
600 new fans in one day
During their visit, the two young skiers won over many of Emmi’s employees. Chances are, there will be quite a few more people wishing them luck now as they leave the starting gate. The first time Reto Schmidiger will do so will be in mid November in Levi, Finland, where the first World Cup slalom event of the 2014/15 season is held. Emmi hopes he will have fully recovered from a torn ligament by then and that he will have been able to make up for the training he missed out on as a consequence. At the end of November, it will be Nils Mani’s turn when he starts for the first time in Lake Louise.
Emmi Caffè Latte – hit the piste in style
For countless other Alpine athletes, the season gets underway next weekend in the Austrian resort of Sölden. Emmi Caffè Latte, too, will be there – this season, Emmi’s hit product is going on tour with the World Cup ski circus.
Reto Schmidiger’s website: www.retoschmidiger.ch
Nils Mani’s website: www.nilsmani.ch